Established by an Australian the business was established to cater for the Thailand western small goods market. The primary objective of the company is to produce a high quality "farang" or a western style fresh product  range that would be comparable or better in taste and quality than leading makers in Australia, Europe and the Americas.

The company which operates in Bangkok uses equipment and flavorings distinctly imported from these regions. The result is a flavorsome product that is appetizing not only in appearance and texture but most importantly in taste.

The objective of both co-founders is to supply a high end  western style product that is separate from the main stream Thai "Pre-Cooked" sausage market. The demand for small goods in Thailand exceeds 140 Billion baht per annum according to Thai authorities and media reports.

The company plans to position itself to supply the higher end of the "farang" market mostly made up of western demand from tourism to the kingdom. A large emphasis is placed on procedure, hygiene, quality and consistency. The demand for our products increases every day as satisfied customers buy our products through our distribution network of retailers, restaurants and supermarkets.